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The kit, demystified

The AI tools we’ll get you using

Over eight weeks you’ll go hands-on with the tools that actually move the needle for non-technical professionals — from talking instead of typing, to making your own images, to connecting AI straight into your email and accounts. Here’s the toolkit we cover.

Your hub

Claude is the centre of it all

The course is taught with Claude as your personal AI assistant — and everything below either feeds into it or plugs into it. You don’t need to master every app; you need one assistant that knows your work and can reach the right tool when it matters.

Talk, don’t type

Dictation & transcription

Speak instead of typing, and never lose what was said in a meeting. The fastest free win most people get in week one.

Wispr Flow

Voice keyboard

Dictate into any app and it cleans up your speech into tidy, punctuated text as you go.

Write emails, notes and prompts up to 3× faster than typing.

Granola

Meeting notes

Listens to your calls and writes the summary and action points — no bot joining the meeting.

Walk out of every call with notes and next steps already written.

Otter.ai

Live transcription

Real-time, searchable transcripts of meetings and interviews.

Search back through “what did we actually agree?” in seconds.

Voice & presenters

AI voice & on-screen avatars

Turn a script into a natural voiceover or a talking-head video — useful for training, social clips and product walkthroughs.

ElevenLabs

AI voice

Natural-sounding voiceover, dubbing and voice cloning from plain text.

Narrate a video or training clip without a microphone or studio.

HeyGen

AI avatar video

A realistic on-screen presenter that reads your script as a video.

Produce a polished explainer or course video from a paragraph of text.

Make visuals

Image generation & editing

Create on-brand images, product shots and social graphics by describing what you want in plain English — and edit them the same way.

Nano Banana (Gemini)

Image gen & edit

Google’s image model — generate images, then tweak them with conversational edits (“make the jacket red”).

Restyle photos and create visuals without opening design software.

Higgsfield

Ad creative

AI image and video built for advertising — on-brand product shots and ad variations at scale.

Spin up a week of ad creative from one product photo.

Midjourney

Creative images

High-end, stylised image generation for standout creative work.

Concept art, hero images and mood boards.

Ideogram

Text in images

The reliable choice when you need accurate words inside an image.

Posters, social graphics and quote cards that get the text right.

Organise what you know

Research & knowledge tools

Keep all your documents in one place and ask plain-English questions of them — answers grounded in your own material, not the open internet.

NotebookLM

Research notebook

Upload your docs, then ask questions answered only from those sources — and even get an audio overview.

Turn a folder of reports or policies into something you can interrogate.

Claude Projects

AI workspace

Give Claude a persistent home for your context, files and instructions.

Stop re-explaining yourself — your assistant remembers how you work.

Notion AI

Docs & wiki

Your team’s notes and wikis with AI built in to write, summarise and find.

Draft and organise documents where your work already lives.

Connect your tools

MCPs — plug AI into your software

MCP (Model Context Protocol) is the standard that lets your assistant securely connect to the apps you already use — including your accounts software — so it can read, draft and act, not just chat.

MCP basics

The standard

We demystify what an MCP is and connect Claude to a real app, live, in the session.

Understand the “plug” that turns a chatbot into a working assistant.

Xero / QuickBooks

Accounts software

Connect your bookkeeping so you can ask plain-English questions of your numbers.

“What’s outstanding this month?” — and draft the chase emails.

Zapier

App connector

Bridges thousands of apps so your assistant can act across the ones without a native connection.

Wire AI into the long tail of tools your business runs on.

Gmail · Calendar · Drive

Your everyday apps

Your assistant reads and drafts inside the tools you already live in.

Triage email, prep your day and pull the right doc on request.

Run your marketing

Ads, SEO & content

Plan campaigns, find what people search for, and produce the words and visuals to go with them — without a big agency budget.

Semrush

SEO & competitors

Keyword research and competitor analysis so your content targets what people actually search.

Decide what to write and why before you write it.

Meta & Google Ads

Ad platforms

Use the platforms’ own AI to build, target and optimise campaigns.

Launch and tune ads with AI doing the heavy lifting.

Canva

Design & content

AI-assisted design for social posts, decks and simple brand assets.

Turn a rough idea into a finished, on-brand graphic.

Claude + your assistant

Content engine

Draft posts, newsletters, landing copy and ad variations in your voice.

Go from blank page to first draft in minutes, every time.

A note on tools: this space moves fast and new tools appear every month. We teach the skill, not the software — so you can switch to whatever’s best on the day. The tools above are the ones we currently demo; expect the exact line-up to evolve.

Learn the toolkit on real work

Eight weeks, live, with a project every week — you finish with a personal AI assistant and the confidence to use any tool that comes next.