The kit, demystified
The AI tools we’ll get you using
Over eight weeks you’ll go hands-on with the tools that actually move the needle for non-technical professionals — from talking instead of typing, to making your own images, to connecting AI straight into your email and accounts. Here’s the toolkit we cover.
Your hub
Claude is the centre of it all
The course is taught with Claude as your personal AI assistant — and everything below either feeds into it or plugs into it. You don’t need to master every app; you need one assistant that knows your work and can reach the right tool when it matters.
Talk, don’t type
Dictation & transcription
Speak instead of typing, and never lose what was said in a meeting. The fastest free win most people get in week one.
Wispr Flow
Voice keyboardDictate into any app and it cleans up your speech into tidy, punctuated text as you go.
Write emails, notes and prompts up to 3× faster than typing.
Granola
Meeting notesListens to your calls and writes the summary and action points — no bot joining the meeting.
Walk out of every call with notes and next steps already written.
Otter.ai
Live transcriptionReal-time, searchable transcripts of meetings and interviews.
Search back through “what did we actually agree?” in seconds.
Voice & presenters
AI voice & on-screen avatars
Turn a script into a natural voiceover or a talking-head video — useful for training, social clips and product walkthroughs.
ElevenLabs
AI voiceNatural-sounding voiceover, dubbing and voice cloning from plain text.
Narrate a video or training clip without a microphone or studio.
HeyGen
AI avatar videoA realistic on-screen presenter that reads your script as a video.
Produce a polished explainer or course video from a paragraph of text.
Make visuals
Image generation & editing
Create on-brand images, product shots and social graphics by describing what you want in plain English — and edit them the same way.
Nano Banana (Gemini)
Image gen & editGoogle’s image model — generate images, then tweak them with conversational edits (“make the jacket red”).
Restyle photos and create visuals without opening design software.
Higgsfield
Ad creativeAI image and video built for advertising — on-brand product shots and ad variations at scale.
Spin up a week of ad creative from one product photo.
Midjourney
Creative imagesHigh-end, stylised image generation for standout creative work.
Concept art, hero images and mood boards.
Ideogram
Text in imagesThe reliable choice when you need accurate words inside an image.
Posters, social graphics and quote cards that get the text right.
Organise what you know
Research & knowledge tools
Keep all your documents in one place and ask plain-English questions of them — answers grounded in your own material, not the open internet.
NotebookLM
Research notebookUpload your docs, then ask questions answered only from those sources — and even get an audio overview.
Turn a folder of reports or policies into something you can interrogate.
Claude Projects
AI workspaceGive Claude a persistent home for your context, files and instructions.
Stop re-explaining yourself — your assistant remembers how you work.
Notion AI
Docs & wikiYour team’s notes and wikis with AI built in to write, summarise and find.
Draft and organise documents where your work already lives.
Connect your tools
MCPs — plug AI into your software
MCP (Model Context Protocol) is the standard that lets your assistant securely connect to the apps you already use — including your accounts software — so it can read, draft and act, not just chat.
MCP basics
The standardWe demystify what an MCP is and connect Claude to a real app, live, in the session.
Understand the “plug” that turns a chatbot into a working assistant.
Xero / QuickBooks
Accounts softwareConnect your bookkeeping so you can ask plain-English questions of your numbers.
“What’s outstanding this month?” — and draft the chase emails.
Zapier
App connectorBridges thousands of apps so your assistant can act across the ones without a native connection.
Wire AI into the long tail of tools your business runs on.
Gmail · Calendar · Drive
Your everyday appsYour assistant reads and drafts inside the tools you already live in.
Triage email, prep your day and pull the right doc on request.
Run your marketing
Ads, SEO & content
Plan campaigns, find what people search for, and produce the words and visuals to go with them — without a big agency budget.
Semrush
SEO & competitorsKeyword research and competitor analysis so your content targets what people actually search.
Decide what to write and why before you write it.
Meta & Google Ads
Ad platformsUse the platforms’ own AI to build, target and optimise campaigns.
Launch and tune ads with AI doing the heavy lifting.
Canva
Design & contentAI-assisted design for social posts, decks and simple brand assets.
Turn a rough idea into a finished, on-brand graphic.
Claude + your assistant
Content engineDraft posts, newsletters, landing copy and ad variations in your voice.
Go from blank page to first draft in minutes, every time.
A note on tools: this space moves fast and new tools appear every month. We teach the skill, not the software — so you can switch to whatever’s best on the day. The tools above are the ones we currently demo; expect the exact line-up to evolve.
Learn the toolkit on real work
Eight weeks, live, with a project every week — you finish with a personal AI assistant and the confidence to use any tool that comes next.