Taught by people who've run the businesses you work in

Founded and ran a 40-person logistics business for 12 years before selling in 2023.

Sarah rebuilt her own back office around AI before it was fashionable — invoicing, supplier comms and weekly reporting all run with a human-in-the-loop. She teaches the way she ran her company: no theory without a working example.

Two-time SaaS founder; scaled his last sales team from 3 to 25 reps.

James uses AI daily for account research, call prep and pipeline reviews — the exact routines he teaches in Weeks 5–6. His sessions are famous for the live "walk into a call prepared in four minutes" demo.

Built a 7-figure e-commerce brand, then a content agency serving 30+ SMEs.

Priya ships campaigns with AI end-to-end — research, drafts, repurposing, reporting — and is allergic to AI-sounding copy. She teaches learners to keep their own voice while tripling their output.

15 years leading people teams in scale-ups; co-founded an HR consultancy.

Marcus brings the people-side: adoption, change and the worry in the room. He ran AI rollouts across three companies and teaches the safe-habits material — what to connect, what never to share, and how to take a team with you.

Former MD of a 120-person professional services firm; angel investor in B2B tools.

Elena teaches the leadership lens: where AI genuinely moves a P&L, how to spot the high-value tasks, and how to brief AI like you’d brief a good chief of staff. Direct, practical, zero jargon.

Bootstrapped two service businesses; automated himself out of the day-to-day of both.

Tom is the capstone whisperer — he’s built hundreds of small automations and personal AI systems, and his job in Weeks 7–8 is making sure every learner leaves with one that actually runs on Monday morning.